We’re all here because we’re amateurs. We love but we do, but I think we can all admit it would be nice to get some recognition for the work that we do as Radio Enthusiasts. Recently, I’ve been trying to make it big, and despite not achieving world domination I have managed to gather a larger audience than I ever had before.
Using these small tips, you’ll see a graduate increase in the amount of listeners you have!
The best thing to start with is local targeting. This should actually be pretty easy as many of us run small networks as it is. To begin with, reach out to the people. Despite doing this for song requests and topical messages, what is the real success rate you’ve had with this? My guess is pretty low, so it’s going to take a little more than using your station to get the feedback you would like.
- Hit up social networks – With the ever-growing popularity of such sites as Facebook and Twitter only getting bigger, you’d be a fool not to jump in and create your own radio station page. Use this page to connect with your local community, local music acts and bands, and also small local businesses as the public love to see synergy within their community. This brings me onto my next point.
- Play music from local bands – Being a small network, its difficult to pay for the rights to play major hit songs on your channel. This being said, you’re at a slight advantage. By giving local bands the chance to play on your station, not only are you becoming diverse from major channels and spending much less money, but you’re also creating a prime word-of-mouth situation, in which band members will encourage their friends, family, and fans to tune in for their first ever play on the radio. Also, sharing band pages on your new social media almost gives them a duty of sharing yours in return, as a thank you. This will not only increase your listeners, but also creates visual brand awareness. You may also consider live interviews and sets.
- Local giveaways – Now this one is difficult, as not all of us have the platform that local businesses are after. Many of them want to make it just as big as us, and so by association we automatically fail their credibility test. But this shouldn’t be the case. By working together, they could be reaching people that they may not already be in touch with. Furthermore, we will have people submitting to us and listening for competition rules, as everybody loves free stuff. This event can again be advertised and shared on social media. Such local channels as Splash FM in Worthing gave away an engagement ring from Orla James, and saw great success on both ends.
Following these tips, you should notice a slight but definitive increase in your audience, and from there who knows where you’re going to end up! Just remember to keep your topics clear and your demographic in mind, and you’ll rocket off in no time whatsoever.